Fake EE Reward Points Text Scam is Circulating in The UK

A new text message scam is circulating across the UK, impersonating reward point notifications from EE. The message claims you have a large number of reward points that are about to expire and urges you to act quickly by clicking a link.

While the message looks genuine at first glance, it is not legitimate. This is a smishing scam designed to steal login details and personal information.

Phonely has identified multiple reports of this message appearing nationwide, indicating a coordinated campaign rather than isolated incidents.

What does the fake EE reward points text say?

The scam text typically includes:

• A specific reward points balance
• A warning that the points will expire within a few days
• A link to “redeem” or “view” rewards
• References to a future rewards campaign year

The wording is deliberately professional and calm, avoiding obvious spelling mistakes or aggressive language. This makes it easier to trust, especially when read quickly.

However, the link included in the message does not lead to an official EE website.

Why this smishing scam is so convincing

Smishing scams have become more sophisticated over time. Rather than relying on panic or fear, this one uses familiarity and perceived value.

Reward schemes are common across mobile networks, banks, and retailers. Most people expect messages about points or offers, so the text does not immediately raise suspicion.

Urgency plays a key role. By suggesting that something valuable will be lost soon, scammers encourage fast decisions instead of careful checks.

This combination of familiarity, urgency, and professional presentation makes the scam particularly effective.

What happens if you click the link?

Clicking the link takes you to a fake website designed to resemble a legitimate rewards or login page. The layout and wording are often copied closely from real provider websites.

If you enter your login details or personal information, scammers can:

• Attempt unauthorised access to your account
• Carry out SIM swap fraud
• Reuse your details for future scams
• Sell your data to other fraud networks

In many cases, victims do not realise their information has been compromised until later.

How to spot a fake rewards text message

Even well designed scam messages usually contain warning signs.

Check the web address carefully. Official companies do not use unrelated domains or unusual extensions for customer logins.

Be cautious of urgency. Genuine providers rarely ask customers to log in immediately via SMS to avoid losing benefits.

Look at the sender. Scam texts often come from random mobile numbers rather than verified sender names.

If something feels unexpected or rushed, it is worth stopping and checking before taking action.

What to do if you receive this scam text

If you receive a message like this, follow these steps:

1. Do not click the link.
2. Do not reply to the message.
3. Delete it from your phone.

If you want to check your rewards, go directly to the official website by typing the address into your browser or using the official app if applicable.

If you have already clicked the link or entered details, change your passwords immediately and contact your provider using official contact information.

Why reward based scams are increasing

Scammers follow trends that work.

Reward schemes are trusted, familiar, and widely used. Unlike fear based scams, these messages promise something positive, which lowers scepticism.

As more services move online, digital accounts and loyalty schemes become valuable targets. This makes reward themed smishing scams likely to become more common over time.

The wider rise of smishing scams in the UK

Text message scams are increasing because SMS messages are often read quickly and trusted more than emails.

Many people associate texts with banks, delivery companies, healthcare providers, and mobile networks. Scammers exploit that trust to bypass suspicion.

Awareness is critical. Knowing how these scams work makes it far easier to spot them before any damage is done.

How Phonely helps protect against phone scams

Phonely actively monitors scam reports submitted by people across the UK via Who Called Me. This real world data helps identify emerging scams early and block known scam numbers before they spread further.

Our call protection technology flags suspicious activity, blocks known scam numbers, and alerts trusted contacts when something does not look right.

Education is a core part of scam prevention. Sharing real examples like this helps reduce the effectiveness of future attacks.

Staying safe from text message scams

Scams will continue to evolve, becoming more polished and more believable.

The best defence is to slow down, question unexpected messages, and never log in through links sent by text.

Using a phone service with built in scam protection adds another layer of safety, especially for vulnerable users.

If something feels wrong, trust that instinct.